Critical Attribution Mistakes to Avoid in 2023
Commerce Roundtable, January 2023
A presentation I gave at Commerce Roundtable on the changing advertising landscape and how to make the most of new trends.
Conferences I’ve spoken at and press I’ve been mentioned in.
A brief collection of my various presentations and press appearances, including interviews and mentions.
Speaking
How to Measure & Market Smarter in a Recession
Commerce Roundtable, September 2022
Metrics you need to track for success, tactics to to optimize your marketing to spend smarter, and tips for setting up an analytics foundation for success.
Marketing in a Downturn
Rockerbox Webinar, August 2022
Discussion on what to expect in these uncertain times and how it could impact your marketing. Metrics you need to track for success, how to optimize your marketing to spend smarter, and setting up an analytics foundation for success.
Post Purchase Surveys and Marketing Attribution
Rockerbox Webinar, August 2020
How to use post purchase surveys along with other forms of attribution to get a clearer sense of your marketing performance.
Eventable Demo Day Presentation
Alchemist Accelerator Demo Day, May 2014
Demo Day presentation for Eventable at the conclusion of the Alchemist Accelerator program. (password: eventable)
Press
5 Marketing Predictions From One of 2021’s Stars to Know in Adtech
Rockerbox Blog, December 2021
Some predictions I made for 2022 marketing trends, most of which came true :)
Business Insider: The hottest adtech companies of 2021
Business Insider, December 2021
Named one of the 'stars to know' in adtech for 2021.
Beyond the Cookie: Marketing Measurement in a First-Party Data World
Rockerbox Blog, October 2021
A post I contributed to the Rockerbox blog on the intersection of new privacy regulations and marketing measurement.
Forbes 30 Under 30: Marketing & Advertising
Forbes, December 2019
Named on the Forbes 30 Under 30 list for Marketing & Advertising.
Rockerbox acquires calendar marketing startup Eventable
TechCrunch, April 2018
Rockerbox acquires Eventable to help businesses better understand customers and improve marketing.
Rockerbox Acquires Eventable To Expand Suite Of Marketing Technology For Brands
MarTech Series, April 2018
Rockerbox, the creator of recency marketing and the Rockerbox Attribution Platform, has announced that it has acquired Eventable. Eventable is a leading calendar marketing platform.
Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers
MarketingProfs, January 2018
A guest post I wrote on how to use calendar marketing to reach your customers.
Are Calendars The Next Big Communication Tool?
Forbes, August 2016
Article in Forbes on the rise of calendar marketing, featuring Eventable.